The Visual Design of a Professional Aircraft Maintenance Brand
Background
Hong Kong Aircraft Engineering Company (HAECO), headquartered in Hong Kong, is a world-class provider of maintenance, repair and overhaul services. With years of delivering high-quality repair and retrofit services, HAECO has become a leader in the industry. The company is committed to providing its clients with the best solutions, making it its mission.
Teatime Design was invited to create a fresh new visual identity for HAECO. The design team focused on HAECO's core business as a professional aviation company, while also infusing the brand with a modern and international feel.
Design Solution
The visual identity Teatime Design tailored for HAECO exudes a fashionable aesthetic, showcasing the company's professional standing as an industry leader. Use a clear and concise geometric language, highlighting HAECO's reliable and professional maintenance services.
The aircraft silhouette at the centre of the logo symbolises HAECO's core business, becoming the highlight of the brand's visual identity. Additionally, the design carries a modern and international flair, effectively communicating HAECO's brand image as a leading global aircraft maintenance service provider.
The overall visual system utilises a deep blue colour scheme, emphasising HAECO's professional image and complementing the minimalist geometric form of the brand logo. A rich colour palette and bold typographic choices imbue the visual identity with a fashionable dynamism, fully showcasing the unique appeal of HAECO as an industry leader.
Integrates aviation elements and a minimalist geometric form, highlighting the brand's professional image and infusing the visual identity with a modern, international feel.
Creative Concept | Publication | Graphic Design
Hong Kong Aircraft Engineering Company
