Symbolism and Serenity in Therapy
Background
Dr. Cécile Valantin is a dedicated clinical psychologist focused on enhancing clients' self-understanding and emotional well-being through tailored, evidence-based therapies. Her practice seeks to create a nurturing environment where individuals feel empowered to explore their thoughts and emotions. The brand identity was developed to encapsulate her professional ethos, promoting a sense of safety, trust, and transformation.
Design Solution
The logo features a butterfly, symbolising transformation and growth, which aligns perfectly with Dr. Valantin's mission to facilitate personal development and healing. This natural imagery evokes serenity and a connection to nature, reinforcing psychological concepts of change and renewal.
The design employs a dreamy colour palette, incorporating soft pastels that convey warmth and approachability. This choice of colours not only enhances the inviting atmosphere but also reflects the gentle, supportive nature of Dr. Valantin’s therapeutic approach.
The typography is carefully selected to be both modern and legible, ensuring clarity while maintaining an air of professionalism. The combination of the butterfly motif and elegant typography creates a harmonious balance, representing the journey towards emotional well-being.
In the brand guidelines, specific recommendations for logo usage, colour palettes, and typography ensure consistency across all materials. This coherence strengthens brand recognition and conveys a unified message about Dr. Valantin's commitment to high-quality, personalised care.
Brand Identity | Brand Guidelines
Dr. Cécile Valantin
