Heritage and Innovation Intertwined
Background
The HKU Multimedia Laboratory (HKU MMLab) was established in 2004, responding to the urgent need for developing creative media skills in Hong Kong. Recognising the rapid evolution of technology and its impact on various sectors, HKUMMLab was created to foster innovation and creativity among students and professionals alike. The lab serves as a hub for research and development in multimedia, providing cutting-edge resources and opportunities for collaboration.
At HKU MMLab, the focus is not only on technical skill development but also on cultivating a deep understanding of multimedia's cultural and social implications. The laboratory encourages interdisciplinary projects that combine technology, art, and communication, thereby preparing participants for the diverse challenges of the modern world. By engaging with industry experts, students gain invaluable insights and hands-on experience that enhance their learning journey.
Design Solution
Teatime Design creates a logo design that blends visual identity and thematic expression for HKU MMLab. The logo, which integrates the double "M" for Multimedia, stands as a powerful symbol of the lab's core focus. This design choice is both modern and functional, ensuring that the logo is easily recognisable across various platforms and materials.
Logo Composition
The logo features a bold representation of the double "M," which not only signifies multimedia but also forms a dynamic visual link to the HKU Main Building. This architectural element is a key landmark in the university, deeply rooted in its history. By incorporating these towers into the logo, the design pays homage to HKU's legacy while looking towards the future of multimedia innovation.
Colour
The choice of purple and deep blue reinforces the professionalism and creativity that HKU MMLab embodies. Purple, often associated with creativity and imagination, complements the deep blue that signifies trust and reliability. Together, these colours create a striking visual impact that resonates with both students and industry professionals.
The design of HKU MMLab reflects the goal of cultivating creativity and innovative multimedia education. By incorporating iconic elements of the university's architecture and employing a professional colour palette, the logo effectively communicates the laboratory's commitment to excellence and its critical role in shaping the future of creative media.
The logo, which integrates the double "M" for Multimedia, stands as a powerful symbol of the lab's core focus. This design choice is both modern and functional, ensuring that the logo is easily recognisable across various platforms and materials.
Visual Identity
HKU Multimedia Laboratory
